Export: Fashion or a need
We all talk about export, but we have to do the following reflection is it a fashion? Or is it a necessity?
Throughout my career, I have lived between 2000 and 2007 companies that started with their export projects having exceed in their productions, exports used them as a sales strategy to place those excedant, was on the global crisis of 2008, where many economies fell and I experimented that the companies saw no other solution than be “forced” to start their export processes. For some them was a solution, for others it was too late.
So in both cases I conclude that it has been a “necessity.”
Once I mentioned this, every owner of a SME should understand the literal concept of the word export. So if we refer to the definition; Export is: “Send or Sell a product to a foreign country”
Indeed, exporting is selling products and services to a foreign country, but why should it be exported?
- The main objective is to increase the volume of sales through the expansion of the company’s customers based in several countries.
- Diversify risks, since all economies are cyclical, whereby a company that has a broad export activity, diversify risks in several countries and reduce risks in the fall of sales.
- Companies that only focus their sales on a single market are highly vulnerable to any change in the economy that locates their sales.
- Increased presence of our products at international level.
- When we have a excedent in our production gives us the advantage to develop, implement new technologies in our production systems and acquire new markets.
- Inserting ourselves in the globalizing dynamics that allow us to renew ourselves by establishing strategic alliances that permit develop and renew our current business model.
EXPORT IS A PLAN MODERN PLAN OF SALES TO IMPLEMENT AND FOLLOW