Export: Fashion or a need

We all talk about export, but we have to do the following reflection is it a fashion? Or is it a necessity?

Throughout my career, I have lived between 2000 and 2007 companies that started with their export projects having exceed in their productions, exports used them as a sales strategy to place those excedant, was on the global crisis of 2008, where many economies fell and I experimented that the companies saw no other solution than  be «forced» to start their export processes. For some them was a solution, for others it was too late.

So in both cases I conclude that it has been a «necessity.»

Once I mentioned this, every owner of a SME should understand the literal concept of the word export. So if we refer to the definition; Export is: «Send or Sell a product to a foreign country»

Indeed, exporting is selling products and services to a foreign country, but why should it be exported?

1. The main objective is to increase the volume of sales through the expansion of the company’s customers based in several countries.
2. Diversify risks, since all economies are cyclical, whereby a company that has a broad export activity, diversify risks in several countries and reduce risks in the fall of sales.
3. Companies that only focus their sales on a single market are highly vulnerable to any change in the economy that locates their sales.
4. Increased presence of our products at international level.
5. When we have a excedent in our production gives us the advantage to develop, implement new technologies in our production systems and acquire new markets.
6. Inserting ourselves in the globalizing dynamics that allow us to renew ourselves by establishing strategic alliances that permit develop and renew our current business model.

EXPORT IS A PLAN MODERN PLAN OF SALES TO IMPLEMENT AND FOLLOW